Best way of getting through daily life? Find your niche.

How people behave in one situation often tells us how they will act in others. A shy introvert in one place, for example, isn’t likely to be the gregarious life of the party in another. Such is personality — patterns of behavior within individuals that are reasonably stable over time and contexts. But what creates those patterns of behavior, and why do they persist? Different behaviors tend to covary, or present together. Gregarious people, for example, are also likely to be assertive. But this covariation in behavioral tendencies is neither random nor easily explained by genes. The social and ecological … Continue reading Best way of getting through daily life? Find your niche.

Executive CSR – Large transnational corporations steer environmental conversations and set the tone

Researchers have identified six corporate actions that, combined with effective public policy and improved governmental regulations, could help large transnational corporations steer environmental stewardship efforts around the world, a new paper suggests. A handful of transnational corporations in key sectors such as agriculture, forestry, seafood, minerals and fossil energy have a significant environmental impact but also possess the ability to influence important industry changes to ensure long term sustainability, and these features of change underscore that, said James Watson, a co-author of the paper and an assistant professor who specializes in sustainability science at Oregon State University. “The leaders of … Continue reading Executive CSR – Large transnational corporations steer environmental conversations and set the tone

Religious economics – Here’s how much prayers are valued

Groundbreaking research by a University of Wyoming economist has shed new light on the controversial topic of the value of “thoughts and prayers” in response to natural and human-caused disasters. An experiment led by Assistant Professor Linda Thunstrom, of the Department of Economics in UW’s College of Business, found that Christians who suffer such adversity value thoughts and prayers from religious strangers, while atheists and agnostics believe they are worse off from such gestures. The research appears in the prestigious scientific journal Proceedings of the National Academy of Sciences. “The net effect on recipient welfare from thoughts and prayers depends on … Continue reading Religious economics – Here’s how much prayers are valued

Investment Quote of the Day

  “We, like a lot of people, have been trained to be bottom-up stock pickers and not worry about the market. The fact is, however, that most of the risks we see today in our individual ideas are macro in nature, so as stewards of capital, we ignore those risks at our peril. Informing yourself on the macro issues is not really any different than the work you do to inform yourself about a company or an industry. You read. You talk to people. You learn from the companies… It clearly takes time and energy to do it right, but … Continue reading Investment Quote of the Day

Pricing strategy – terminology of ‘add on’ instead of ‘additional cost’

It’s all about framing perspectives, they say. And rightfully so, says new research from the UBC Sauder School of Business. The study on shoppers found that up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price. The study, published recently in the Journal of Marketing Research, is the first of its kind to examine the effect of add-on pricing on product upgrades. The researchers say consumers could benefit from this research by being more aware of how pricing may influence their shopping decisions. “Imagine … Continue reading Pricing strategy – terminology of ‘add on’ instead of ‘additional cost’

Here is how marketers can use events to shape customer sentiment

  Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms’ customer engagement initiatives in social media and analyzes how firms seek to influence digital sentiment by shaping customers’ experiential interactions. The study, forthcoming in the November issue of the Journal of Marketing, is titled “The Role of Marketer-Generated Content in Customer Engagement Marketing” and is authored by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar, and Dirk Van den Poel. Marketers of experiential events, such as concerts, sports competitions, and other sponsored events, often … Continue reading Here is how marketers can use events to shape customer sentiment

Executive Briefing: Highlights to start your week

Oil prices soar through the roof with Saudi oilfield attack The needle for crude oil soared 20% following the brazen attack as the output now halves to 5.7 million barrels per day, representing slightly over 5% of global oil supply. Chinese businesses shed $40 billion of assets.  Divestments are now taking place at a record pace in the US with Chinese companies shedding some $40 billion worth of assets.  This move is perceived as a period of unlocking as much value for battles ahead as well as domestically as the global economy continues to face headwinds in the midst of … Continue reading Executive Briefing: Highlights to start your week