Copywriting is in its very essence, selling. Each billboard, magazine, radio, social media ad, or even a post from an influencer, is attempting to sell you something. Yes, even if it is just a model with a bag and nothing else but a logo.
Good salesmanship in writing is both an art and a science. It requires a dedication to sharpen your writing skills to connect better with your customers.
You’re reading this because you have a keen interest to learn and master this skill to help you market or sell your product / service through lucid writing. What is clear as we establish the objective upfront, is that you want your prospects or customers to read your marketing collateral (ad, post, etc) and respond to it positively. Conversion is the name of the game. Continue reading Become a sought-after copywriter.
All across the world and in many industries, there has been consolidation that has taken place over the last decade, with big players swallowing up smaller ones until they have become bloated, and own the lion’s share of the market. In luxury fashion, we have LVMH (LV, Dior, Tiffany, etc) and Kering Group (Saint Laurent, Gucci, Balenciaga, etc). In advertising/PR, there is WPP and S4, amongst others.
Only the defiant few have stood out as independent houses, for example Hermes and Salvatore Ferragamo in fashion, and SYL+JAS, that has been uniquely positioned as a go-to boutique design/communications agency with a crypto-edge. How so? Well, for starters, it has commenced taking on projects on a crypto-payment basis. It has also made a foray into crypto-first design, including non-fungible tokens (NFTs).
Continue reading SYL+JAS: The go-to boutique design / communications agency with a crypto-edge
Taking bias, chance and emotion out of the equation A University of Bath researcher has created an algorithm which aims to remove the elements of chance, bias or emotion from investment banking decisions, a development which has the potential to reduce errors in financial decision making and improve financial returns in global markets. “There is a global race to find a viable solution to create more reliable – and better performing – investment decisions in financial trading. Our model offers consistently higher returns compared to others developed to date,” says Dr Arman Hassanniakalager of the university’s School of Management. Hassanniakalager, … Continue reading Can an algorithm really transform investment banking with higher returns?
Following its acquisition of multibagger Livongo which deals with diabetes, Teledoc (#TDOC) is now on track to continue a substantially bigger growth path. With its footprint already strongly entrenched in the US, it has now only begun to move to other parts of the world. Continue reading Executive investments: Why Teladoc is a winning healthtech business
As an investor into a company that holds properties as part of its valuation, in addition to the financial statements and balance sheet, you should also go through the notes and understand their content. Continue reading Valuation of a company’s investment properties may bring surprises
If you had not had bought into any action yet in this particular company, #PLUG, now is the time. And it is not because Cramer is recommending it. Or SeekingAlpha. Or Investing.com. Or whatever platforms there are out there doing research on alternative fuel sources following a Biden win. Continue reading Executive investments: Hydrogen fuel powered company to lead globally