75% of Hong Kong Blue-Collar Workers Use Job Sites: The HR Managerial Implications thereof

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The evolution of internet technologies has changed job seeking behaviour over the past ten years. According to the Nielsen Telebus Survey 2013, 83% of Hong Kong people seek jobs through job sites — higher than any other recruitment channels. In terms of occupation and age, blue-collar workers and the 45-54 age group have shown a growing preference for job sites. With the advancement in mobile technology, jobsDB( http://hk.jobsdb.com/hk )’s mobile visits reached 1.43 million in June 2013 — 3.7 times the visits in June 2011.

With the evolution of internet technologies, job seeking behaviour has undergone many significant changes. According to the Nielsen Telebus Survey 2013, 83% of Hong Kong people seek jobs through job sites — higher than any other recruitment channels. Blue-collar workers and the 45-54 age group — though used to use traditional media such as newspapers and magazines for job search — have shown a growing preference for job sites. The survey reveals that 75% of blue-collar workers browsed jobs via job sites in the last 12 months, up 10% compared with 2011. For the 45-54 age group, 57% of them looked for jobs on job sites — a 38% growth compared with 2009.

The recent trend confirms that more blue-collar workers have shifted from traditional media to websites for job hunting; including sales, waiters, technicians and drivers, who spend more time searching on job sites. There is also an increased percentage of people aged between 45 and 54 using job sites. This year, the number of jobsDB members aged over 40 and submitted online resumes increased by 70% from five years before. All these data support the fact that job site has become the major recruitment media for workers from different professions.

Where do Hong Kongers search for jobs?

Channels Percentage

Job sites 83%

Newspapers 21%

Magazines 8%

Recruitment

agencies 7%

Others 2%

Mobile technology will continue to shape job hunting behavior as the smartphone subscribers have exceeded 10 million in Hong Kong.

 

Managerial Implications of HR managers: the shift of focus to looking for such workers should be on social media and on mobile apps. This allows you to alleviate your HR hiring costs in some way to be channeled to some other HR activity.

From: JobsDB

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52 thoughts on “75% of Hong Kong Blue-Collar Workers Use Job Sites: The HR Managerial Implications thereof

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