Almost a third of website traffic now comes from mobile devices, up 73 percent from a year ago, according to a quarterly Mobile Traffic Report published by Walker Sands. It was found that 29 percent of client website traffic came from mobile devices in the second quarter of 2013, up 73 percent since the same period last year and 244 percent since 2011. No website in the study saw a decline in the number of visits from mobile devices over the past year.
Mobile Browsing by Device: Apple maintains lead
The study also analyzed website traffic by operating system and device. The percent of mobile traffic coming from iPhones increased significantly year over year, up 12 percent from the second quarter in 2012, while traffic from every other device and operating system declined, including iPad, Android and Blackberry.
Mobile traffic segmented by device:
- iPhone: 43 percent of mobile traffic, up 12 percent from the second quarter in 2012
- Android: 40 percent of mobile traffic, down 2 percent from the second quarter in 2012
- iPad and iPad Mini: 15 percent of mobile traffic, down 5 percent from the second quarter in 2012
- BlackBerry: 1 percent of mobile traffic, down 1 percent from the second quarter in 2012
While traffic from iPads declined since last year, mobile traffic from iPhones spiked substantially, allowing Apple to maintain its lead with 57 percent of total mobile traffic coming from iOS devices, up from 51 percent in the second quarter in 2012.
Despite Android’s wider selection of smartphones and range of price points, Apple remains the device of choice for the majority of consumers browsing online. However, the major takeaway for businesses is consumers are increasingly using mobile as a primary browsing device, so it’s important to make your site easy and accessible from any size screen or device.
To determine your own mobile traffic, visit here.
From: Walker Sands