Executive Outlook: Starbucks Grows from Strength to Strength in Peru and Chile

Redesigned logo used from 2011-present.

Redesigned logo used from 2011-present. (Photo credit: Wikipedia)

Starbucks opened its 50th store in Chile this month at Universidad Andrés Bello in Santiago, marking a decade of sustained growth in the country. Chile’s neighbour Peru operates 60 Starbucks stores, employing nearly 1,000 partners in seven provinces.

In fact, this month’s celebrations are important milestones in the region. With more than 650 stores across 12 markets, Starbucks will serve more than 100 million customers in Latin America this year. Through its commitment to community service and farmer support, Starbucks creates a positive impact on the farming communities from which it sources, as well as the communities where it operates, with partners contributing more than 20,000 volunteer hours to date in 2013.

Since 2001, Starbucks has built a strong and proud relationship with coffee farmers throughout Peru as part of its sustainability program. Through Starbucks Ethical Sourcing program, called C.A.F.E. Practices (Coffee and Farmer Equity), Peruvian farmers receive access to training, tools and capital to improve coffee quality, increase yields and have a positive impact on farmer livelihoods.


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