Troels Lange Andersen, Head of Community Business at LEGO, will be keynoting its inaugural conference – Massolution NYC 2013: Crowd Powered Business . LEGO has pioneered the many ways crowd-powered business is rewriting the rules for the new enterprise. Anderson will discuss how successfully engaging customers through LEGO’s CUUSOO crowdsourcing platform has led to the development of a range of new products, including the LEGO Minecraft sets.
The conference is divided into four themes:
- Innovation: The Crowd As The Engine For Enterprise Innovation
- Growth: How “Crowd” Is A Growth & Cost Game Changer
- Sales: How Crowdthinking & Crowdfunding Drive Sales & Open Markets
- Customers: Customer Powered Crowds: Co-Investors In The Future
Crowdsourcing gives large enterprises access to on-demand, scalable resources to solve their biggest business needs,” said CEO of Massolution, Carl Esposti. “Whether it’s due to having access to a workforce of hundreds of thousands of people globally, or being able to engage customers around the world, crowdsourcing has enabled companies to innovate more, iterate faster, and drive sales, all to impact the bottom line.” Google, Walmart, IBM, ABN AMRO, Amazon, Xerox and LinkedIn will be among the speakers at this conference held Sept 18-19, W Hotel Midtown, NYC.
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