Quote of the Day – the importance of understanding the local context

Image representing Ram Charan as depicted in C...

Ram Charan via CrunchBase

“While the ingredients of business (margins, cash flow, cost structure, revenue and revenue growth, market share, return on capital, capital intensity and brand share) are the same in all countries, how they combine and get prioritized is conditioned by the local context… your headquarters people will need to know that when they visit a country of critical importance, they will have to invest about 9 days – 2 weekends and 5 working days – to be able to get into the local social circuits. Most executives who are experienced in the global game have already learned this.” Ram Charan


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