Apple still remains the world’s most valuable brand, with a brand value of EUR 110,034 bn is followed by the brand portfolio of the Coca Cola Company representing a value of EUR 67,224 bn and Google with a brand value of EUR 55,000 bn . The global brand value ranking exercise was conducted by eurobrand – the European independent experts for brand, patent & IP valuation & strategy, which examined more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,344 bn (global rank 12), followed by Nestlé with a value of EUR 34,364 bn and Vodafone representing a value of EUR 28,926 bn .
China Mobile with a brand value of EUR 45,070 bn remains No.1 in Asia and climbed up Global TOP 10, followed by Samsung (EUR 25,517 bn) and Toyota (EUR 22,221 bn).
Volkswagen Group is the No. 1 automotive brand while Facebook – remains with highest growth. Globally, Facebook shows the highest increase by +28.80%. Highest growth in Europe shows global No.1 automotive brand corporation Volkswagen Group (Germany) gaining +25.10%.
US brand landscape is dominated by IT& technology and Consumer Goods representing 41% of Global TOP 100 brand corporations. Europe represents 43% with German brand corporations leading, whilst Asian brands account 15% and Brazil 1%.
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