Twitter via CrunchBase
It has made headlines in the last 24 hours that Twitter has “fired the starting gun on IPO”, as reported by the Financial Times, and immediately, the world of investors and speculators have turned their focus on how they can get a cut of the pie. Make no mistake, the Twitter world currently has about 200 million active monthly users, which constitutes a great deal of eyeballs and online activity, and a great journey from the start 7 years ago, and its potential is massive; despite having just 140 characters.
How has its journey been so far in just the last two years?
For starters, it took $290m in ad spend in 2012 alone and eMarketer has forecasted double that amount for 2013. It acquired the Vine, which is a 6 second video logging platform to expand its reach into visuals/audio and not just characters, which some believe is a counter to Instagram. It acquired MoPub which enables automated, real-time ad purchase across many websites. It has nearly all the big names on board with an account. You name them and you will nearly almost get them: The Pope, Gaga, Miley Cyrus, megachurch pastors, etc.
As a platform, it is fast for getting news in a short sentence or two across that will spread like wildfire in a ripple effect. Simple relational basics of follow and be followed, or be famous and get followed, all apply. It is easy to use and maintain as well.
In short, the potential for the investor to earn a great deal of money from it is high. This is one IPO that you may want to consider favourably.
Where will it go from here?
Twitter could go IPO before the end of the year, and thereafter, it remains to be seen whether the founders would like to cash-out and enjoy their rest of their lives on the Bahamas, or continue ploughing the land for all its worth. However one thing is certain, that Facebook which tried to acquire Twitter in Nov 2008, is watching it like a hawk. As for you the investor, keep your fingers crossed that you get your hands on the stock because there is a possibility of an oversubscription.
Follow the Magazine:
(After you have filled in your email address in the column at the right hand side of the screen, a confirmation email will sent to your email address. You will have to confirm it before subscription begins)
Follow us on Twitter:
Like us on Facebook:
**As part of the Magazine’s drive to reward subscribers/followers, we will be providing subscribers/followers special access to exclusive content which will not be otherwise available to normal visitors. Please be sure to subscribe to the Magazine. Many visitors have given us positive comments that they will be bookmarking the site, but as the system is unable to capture a working email address to which the passcodes for exclusive content will be sent, they will miss out on this content. Do note that passcodes are locked to each exclusive content, not a one-for-all access, so do provide a working email address that you check regularly so as not to miss out on them!