Survey reveals that 7 in 10 executives choose to remain unemployed
The findings of an annual corporate reputation survey found that 7 in 10 executives in the US would not take a job with a company that had a bad reputation, even if they were unemployed.
Working for Companies With Bad Corporate Reputations
Of the people surveyed who were currently employed, more than half (62%) would take a job with a company that had a bad reputation if they were offered more money. This number has increased by four percent year-over-year. Subsequently the average percentage increase in salary that it would take to entice American executives’ decisions to work for a company with a bad corporate reputation has decreased. While the majority in 2012 said they would require more than double their salary to consider the move, the majority in 2013 said they would require between a 50-100% increase.
Year-over-year findings also showed that salary and location factor into Americans’ decision to move to a company with a bad corporate reputation. In 2013 those surveyed making $100K or more required the most money to consider a move to a company with a bad reputation. Whereas in 2012, those making $35K or less required the most money to consider a move to a company with a bad reputation. Individuals that would consider taking these jobs in 2013 lived most frequently in the Northeast (64%) and West (64%).
Working for Companies With Good Corporate Reputations
In contrast, the vast majority, 84 percent, compared with 87 percent in 2012, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. In both 2012 and 2013 most people would only require a 1-10 percent salary increase to consider such a move, and fell between the $75-100K salary range.
“As Americans continue to cope with the employment-related repercussions of the financial crisis, the majority of people would still prefer to work for a company with business ethics that align with their own values,” said Bruce Morton, Head of Innovation at Allegis Group Services. “Today’s global leaders face unique responsibility to not only be aware of this sentiment, but also to act in the best interest of their employees and customers. Fundamentally, corporate responsibility and sustainability programs positively affect the company brand and reputation which drives sales, saves money improves overall asset values and can improve an organizations ability to attract talent.”
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