Quote of the Day – on the importance of creating corporate brand personality

English: Apple's headquarters at Infinite Loop...

Apple’s headquarters at Infinite Loop in Cupertino, California, USA. (Photo credit: Wikipedia)

“Increasing competition, the rising number of mergers and acquisitions, the characteristics of diverse publics, and the power of the media and public opinion can all make it difficult to communicate with consumers. In order to handle these dynamics, organisations must attempt to create their own individuality and distinctive features that will distinguish them among the various environmental publics.” Simoes and Dipp, 2001

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