Card-Linked Marketing Study

The latest study that sought to determine marketers’ attitudes towards Card-Linked Marketing (CLM) has been released. It studies the benefits of advertising directly through consumers’ online and mobile bank statements with targeted cash-back offers based on purchase history. The study found that 87% of marketers believe there are benefits to CLM with the top benefits being:

Better ability to reach loyal customers – 49%
Helps consumers save money – 47%
Ability to target offers based on consumer purchase history – 45%
Increased sales for retailers – 43%
Better ability to target new customers – 41%
Improved customer satisfaction due to more relevant ads – 33%
Precise measurement of marketing campaign results – 27%

3 out of 4 marketers say CLM is a suitable replacement for traditional marketing strategies including email offers (48%), coupons (48%), newspaper advertising (30%), online search advertising (29%) and TV advertising (24%). Marketing professionals also shared certain times of the year when they feel CLM is most effective. The top times include:

Christmas – 66%
Back-to-school shopping season – 57%
Times when consumers need to save money – 45%
Annual sales – 37%
Before payday – 32%
When there are economic concerns – 32%
Summer vacations – 30%
Tax day – 24%

Additionally, 93% of marketers say that there are important products and services that consumers would use CLM deals on frequently including groceries (74%), gas/convenience (71%), restaurants (66%), apparel (53%) and movies/entertainment (53%).

Information that will be useful to marketers to develop strong marketing campaigns include:

Consumer spending trends (yearly, monthly, or day-to-day)
Where people shop during certain times of the year
How many times consumers shop at certain stores in a year
Where consumers shop after they’ve shopped with your company
Market share, based on consumer spending across all stores

From: Cardlytics

Follow the Magazine:
https://businessleadershipmanagement.wordpress.com/subscribe-follow-the-magazine/
(After you have filled in your email address in the column at the right hand side of the screen, a confirmation email will sent to your email address. You will have to confirm it before subscription begins)

Follow us on Twitter:
https://twitter.com/BusinessLeaders

Like us on Facebook:
https://www.facebook.com/BusinessLeadershipManagement
**As part of the Magazine’s drive to reward subscribers/followers, we will be providing subscribers/followers special access to exclusive content which will not be otherwise available to normal visitors. Please be sure to subscribe to the Magazine. Many visitors have given us positive comments that they will be bookmarking the site, but as the system is unable to capture a working email address to which the passcodes for exclusive content will be sent, they will miss out on this content. Do note that passcodes are locked to each exclusive content, not a one-for-all access, so do provide a working email address that you check regularly so as not to miss out on them!

Advertisements

23 thoughts on “Card-Linked Marketing Study

  1. Pingback: The Art of Weight Loss over Night

  2. Pingback: assassin's creed 4 free download

  3. Pingback: url

  4. Pingback: CRYSIS 3 SYSTEM REQUIREMENTS?

  5. Pingback: marketing for yacht brokers

  6. Pingback: sell jewelry

  7. Pingback: co to jest infografika

  8. Pingback: geschenkideen freundin 30 geburtstag

  9. Pingback: 2013 top toys for Christmas

  10. Pingback: Luxury Boat Marketing

  11. Pingback: geschenkideen freundin forum

  12. Pingback: Interior Design

  13. Pingback: New toys for 2013 Christmas

  14. Pingback: more info

  15. Pingback: nerium international login

  16. Pingback: lufkin website designers, Lufkin SEO Consultant, Lufkin SEO Consulting

  17. Pingback: Providence Interior Design

  18. Pingback: forex trading strategies

  19. Pingback: third base dating

  20. Pingback: tips for trading binary options

  21. Pingback: More Info

  22. Pingback: click here for more info

  23. Pingback: My Homepage

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s