Quote of the Day – on the elevator test for communicating ideas

Throughout my career, the ability to say what I need to say in a short, sharp sound bite has paid off in many ways. As an author, I find it essential to getting great media coverage. The elevator test is simply about sound bites, and it is a great way to know if your product or idea is compelling enough to move a person to action. If I fail the elevator test, it not only says that my communication is not clear, but that the under- lying issue is perhaps not compelling.
—Deborah Knuckey, author of The MsSpent Money Guide

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