Quote of the Day – on the elevator test for communicating ideas

Throughout my career, the ability to say what I need to say in a short, sharp sound bite has paid off in many ways. As an author, I find it essential to getting great media coverage. The elevator test is simply about sound bites, and it is a great way to know if your product or idea is compelling enough to move a person to action. If I fail the elevator test, it not only says that my communication is not clear, but that the under- lying issue is perhaps not compelling.
—Deborah Knuckey, author of The MsSpent Money Guide

Follow the Magazine:


(After you have filled in your email address, a confirmation email will sent to your email address. You will have to confirm it before subscription begins)

Follow us on Twitter:


Like us on Facebook:



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s