New Euromonitor White Paper Assesses Value of Global Market Research for SMEs


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Euromonitor International has released a new white paper, “Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises,” highlighting the benefits of utilizing market research for small and medium enterprises (SME), which is a how-to guide for small businesses looking to access the value of their market, highlighting common uses of market research, strategies implemented into business plans, case studies for further discussion and the different elements of market research helping answer related business questions.

Both large corporations and small start-up businesses have use for market research including forecasting, new product launches or market entry. However, businesses of all sizes focus on different aspects of research to find successful strategies. Larger brands may focus on breadth of data while small or medium enterprises focus on the types of methodology used or accessibility to analysts.

Click here to download the paper:


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