Time Inc. has reached an agreement with Flipboard to make its branded content available on the platform. PEOPLE and InStyle will be the first Time Inc. titles to launch this week, followed by TIME and FORTUNE in December.
With a digital footprint of 68MM across desktop, smartphones and tablets, Time Inc. will be the largest publisher to join Flipboard’s platform. PEOPLE’s content will focus on celebrity news and red carpet moments and InStyle will feature the latest celebrity looks, fashion trends and beauty how-tos.
The content on Flipboard has been paginated and designed to reflect each title’s unique brand experience. Inside of the pages of PEOPLE, InStyle, TIME and FORTUNE on Flipboard will also be full page beautiful advertising inventory for brands around the world interested in reaching these readers. Time Inc. will offer its advertisers sharable full page ads within its Flipboard content. Gucci has signed on as a launch partner to InStyle on Flipboard.
“The demand for Time Inc.’s mobile content has grown exponentially this year, from celebrity and style content to breaking news,” said Fran Hauser, President, Digital, Time Inc Style & Entertainment Group. “If you look at the enormous built-in following and influence our brands carry, and combine it with Flipboard’s ability to showcase our content and photography so beautifully and make it more discoverable, this is a great place for us to be.”
“With this deal the iconic publications of PEOPLE, InStyle, TIME and FORTUNE will bring the important stories, amazing visuals, analytical pieces and pop culture trends of the day to the millions of people on Flipboard. We are very proud to be a part of Time Inc.’s strategy to reach readers everywhere,” said Mike McCue, Flipboard CEO.
From: Time Inc.
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