Quote of the Day – on metrics vs KPIs

Industry Performance Indicators: Annual Indust...

Industry Performance Indicators: Annual Industry Averages, (Photo credit: NRCgov)

“Metrics can help gain the attention of CEOs and CFOs who are traditionally more interested in issues that have numbers attached to them, believing that ‘if you can measure it [meaning objectively and quantitatively], you can manage it’. However, metrics alone are not going to enable the comparability across organizations that analysts and investors require in order to make buy or sell decisions. This requires the use of standards or key performance indicators (KPIs) that are based on commonly accepted terms and definitions.” Jon Ingham


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