IBM has opened of a state-of-the-art product design studio in Austin, Texas that will focus on how a new era of software will be designed, developed and consumed by organizations around the globe.
From this studio, IBM will transform how the company designs software across all IBM, including Big Data, cloud, mobile, social software and cognitive solutions. This new space is built for direct collaboration, bringing together designers, developers and product managers to help IBM change its approach to software design.
“This studio is the embodiment of a new approach to software design. It is the home of IBM Design Thinking, a broad, ambitious new approach to re-imagining how we design our products and solutions,” said Phil Gilbert, general manager, IBM Design. “Quite simply, our goal — on a scale unmatched in the industry — is to modernize enterprise software for today’s user who demands great design everywhere, at home and at work.”
IBM Designcamps–Instilling Design Thinking across the Company
To help IBMers put Design Thinking to work to better serve its clients, IBM hosts one-week training camps at its Austin, Texas studio to bring product managers, developers and designers together for an intense, experiential week of learning. So far, 60 product teams have completed Designcamp and are putting their new thinking to work on mobile, social, cloud, security, and Big Data products. In addition to actively educating existing IBM team leads from engineering, design, and product management on its approach to design, IBM is recruiting design experts and is engaging with leading design schools across the country to bring designers on board, including the d.school: Institute of Design at Stanford University, Rhode Island School of Design, Carnegie Mellon University, North Carolina State University, and Savannah College of Art & Design. Leading skill sets at the IBM Design Studio include Visual Design, Graphic artists, User Experience Designers, Design Developers, including Mobile developers, and Industrial designers.
The Austin Design Studio joins the Research and Development Labs, SmartCloud Innovation Center, Watson Solutions, cloud and smarter infrastructure teams, as well as IBM Security Systems, all with a presence on the Austin campus.
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