Businesses must transform to drive success

An Important Idea: Generation 'n' (net) the ec...

Workforce Productivity (Photo credit: Tom Purves)

According to a review of workplace initiatives within multinational companies in Asia Pacific, employees spend most of their time with emails, phone calls and formal meetings; all of which are facilitated by the traditional workplace. Conversely, in order to create organizational value, businesses must focus on enabling creative collaboration, concentrated solo work, and informal interactions, all of which require changes to the traditional workplace.

Su Lim , Head of Workplace Strategy for Jones Lang LaSalle in Asia Pacific, said “Product development is becoming more complex, with a combination of individual work and collaborative activity required in order to get new products and services to market quickly. People are also moving back and forth between activities more frequently. In this environment, value is created when a business can balance different types of work in the right way – it’s important not to drive collaboration at the expense of concentration.”

Effective workplaces are a necessity as businesses face mounting pressure to increase productivity while still maintaining costs. Jones Lang LaSalle’s Global Corporate Real Estate Trends 2013 reveals that 72 percent of companies globally hold high expectations for real estate to deliver workplace productivity outcomes.

Quantifying results is critical for the success of workplace transformation. However, productivity is often miscalculated in cost-per-square-foot, as it’s easier to measure, instead of by contribution to business performance.

“Achieving greater density is not the same as improving productivity. Companies must start to look at ways to measure results based on business value, such as how the workplace can enable more efficient and effective workstyles; position employees and the business for growth; improve talent attraction and retention; enhance customer experience; or reinforce the company’s culture and brand,” said Ms Lim. “There is no one-size-fits-all solution, companies must align initiatives and metrics with what productivity means for the business and how the workplace can best enable that.”

From:  Jones Lang LaSelle

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