CIO Must Understand IT’s Changing Role as a Tool for Growth

English: Mobile phone evolution Русский: Эволю...

English: Mobile phone evolution Русский: Эволюция мобильных телефонов (Photo credit: Wikipedia)

Companies across industries realize information and communication technologies (ICT) play a critical role in increasing productivity and engaging customers.  In fact, more than 70 percent of companies surveyed by Frost & Sullivan are implementing at least one mobile worker application in an effort to meet business goals.  Frost & Sullivan finds leading firms in the ICT space are realizing the crucial need of impacting end-users, who are key audiences, whether in the enterprise or consumer setting.

“When speaking to major players in the IT space, we find their current shortfall is impact on key end-user markets,” said Frost & Sullivan ICT Global Vice President Alpa Shah.  “Our client’s revenue hinges on customer experience and concrete value; therefore, Frost & Sullivan is opening the Visionary IT Portal to interact with our growing following of end-users who are interested in the next big thing in ICT.  With smartphones and tablets intrinsically embedded in the user’s daily life, despite geographic location, solution providers must be prepared for the newest waves in mobility, accessibility and the ‘connected’ lifestyle.”

CIOs face numerous challenges, such as managing bring-your-own-device (BYOD) policy, ensuring network security, managing big data, creating a cloud strategy, and keeping up with the perpetually changing needs of the modern worker.  An annual survey on mobile enterprise applications found the top concern with cloud-based solutions is the security of data (based on responses from 308 North American businesses of all sizes).  For larger organizations, loss of internal control is almost equally as worrisome, while small and medium businesses rank anticipated cost as their second barrier to adoption.

With mobile phone owners spending upwards of 120 minutes per day on their devices, enterprises across every industry must understand this market saturation to capitalize on growing opportunities in areas such as mobile advertising, mobile commerce, in-store engagement, customer loyalty programs, and other examples of IT supporting business development.

“Organizations must understand best practices; identify unmet needs; and discover new models, technologies and strategies to gain a leading edge,” said Shah.  “History continually repeats itself, so we are focusing our efforts on a 360 degree research approach to avoid small and large falls from prominence.  A primary example is BlackBerry, which dominated the market with the latest in professional IT devices, with endearing terms like ‘CrackBerry’ to describe the consumer’s addiction to the device.”

**Share the Magazine with your executive colleagues and friends!

Follow the Magazine:
https://businessleadershipmanagement.wordpress.com/subscribe-follow-the-magazine/

(After you have filled in your email address in the column at the right hand side of the screen, a confirmation email will sent to your email address. You will have to confirm it before subscription begins)

Follow us on Twitter:
https://twitter.com/BusinessLeaders

Like us on Facebook:
https://www.facebook.com/BusinessLeadershipManagement

**As part of the Magazine’s drive to reward subscribers/followers, we will be providing subscribers/followers special access to exclusive content which will not be otherwise available to normal visitors. Please be sure to subscribe to the Magazine. Many visitors have given us positive comments that they will be bookmarking the site, but as the system is unable to capture a working email address to which the passcodes for exclusive content will be sent, they will miss out on this content. Do note that passcodes are locked to each exclusive content, not a one-for-all access, so do provide a working email address that you check regularly so as not to miss out on them!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s