Quote of the Day – on having a winning aspiration

English: A.G. Lafley photographed at his Proct...

English: A.G. Lafley photographed at his Procter & Gamble offices. (Photo credit: Wikipedia)

The first question – what is our winning aspiration? – sets the frame for all other choices. A company must seek to win in a particular place and in a particular way. If it doesn’t seek to win, it is wasting the time of its people, and the investments of its capital providers. ~ A.G. Lafley and Roger Martin

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