Intermittent Reinforcment

Psychologists tell us that the most addictive reward pattern is called “intermittent reinforcement”. Video games and gambling use this approach. We win just enough to keep us playing. When we do win, we’re desperate to win again; when we lose, we are even more desperate to play until we win. Winning love and approval may be the reward we crave most. This is one important reason why someone might stay with a damaging partner, coach, boss, or family member. They hate the hate, but it makes their need for the love more intense. Feedback giver and receiver are both caught up in a powerful dynamic that is not healthy for either and is particularly damaging to the receiver. ~ Stone and Heen, 2014

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s