Disruptive Change and Strategy

© Photographer: Arkadi Bojaršinov | Agency: Dreamstime.com

A player like Google or Facebook can, without much warning, introduce a new platform that fundamentally alters the basis of competition. In this environment, competitive advantage comes from reading and responding to signals faster than your rivals do, adapting quickly to change, or capitalising on technological leadership to influence how demand and competition evolve.

Reeves, Deimler, Love and Tillmanns, 2012.



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