The Right Strategic Style

Woman Holding Paintbrush With Painted Diagram On Wall
© Photographer: Photographerlondon | Agency: Dreamstime.com

Although many industry factors will play into the strategy you actually formulate, you can narrow down your options by considering just two critical factors: Predictability (how far into the future and how accurately can you confidently forecast demand, corporate performance, competitive dynamics, and market expectations?) and Malleability (to what extent can you or your competitors influence those factors?) ~ Reevs, Deimler, Love and Tillmanns, 2012

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