In Reactive Environments

“In a fast moving, reactive environment, when predictions are likely to be wrong and long-tern plans essentially useless, the goal cannot be to optimise efficiency; rather it must be to engineer flexibility. Accordingly planning cycles may shrink to less than a year or even become continual. Plans take the form not of carefully specified blueprints but of rough hypotheses based on the best available data.”

Reeves, Deimler, Love and Tillmains, 2013


One thought on “In Reactive Environments

  1. Interesting quote that goes to the heart of my personal view of conventional Strategic Planning. In today’s Technology and Information-oriented business environments, where knowledge transfer occurs dynamically and new information causes any decision to be a successive approximation to an Intended Result, we must plan continuously and in the moment. One, three and five year plans become dated literally upon completion. Rather than bothering to construct them in the first place, supplant them with structured Strategic Conversation. This involves key decision-makers sitting together on a regular and frequent basis to discuss (in an action-oriented manner): the changing environments (internal and external) and the implications of those changes on Intended Results for the company; developing and implementing Rapid Response Action Plans; and the results of monitoring and evaluating actual execution of any previously authorized plans. This real-time planning and execution methodology engenders the stimulus-response flexibility critical to survival in any unstable (and aren’t they all today) business context. Regards, Dr. Ed

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