In three recent interviews with Microsoft UK’s CMO, Forrester Research’s VP, Principal Analyst Serving CMOs and Oystercatchers’ Founding Partner, the Marketing Leaders’ Exchange explored the pressing issues faced by Global Heads of Marketing to find out who is obsessed enough to successfully compete and what they are doing to win.
These interviews have been combined with research from the Customer Management Exchange Network’s editorial team in an exclusive report; Collaborating Across the Business to Become a “Multi-Lingual” Marketing Leader, which can be downloaded in full here.
The report reveals three critical areas CMOs are investing in to ensure they hit the right levels of customer obsession:
- Collaborating with internal stakeholders to marry marketing and technology strategy
- Improving relationships with agencies to drive more effective customer engagement
- Staying ahead of digital trends to deliver effective digital marketing strategies
Abigail Manders, Head of Production, Marketing Leaders’ Exchange, commented: “Over the last few years customer expectations have increased dramatically, leaving many companies struggling to cope. Rapid advancements in technology and the growing use of social media have also come hurtling into our lives and changed the way in which consumers access information, making them more powerful than ever before. Because of this companies have had to change the fundamental way they market to their customers and prospects. We felt it was vital to research with some of the leading marketing minds, to really understand what will be driving marketing strategy in years to come.“
Share this post through your social networks!
Follow the Magazine: https://businessleadershipmanagement.wordpress.com/subscribe-follow-the-magazine/
(After you have filled in your email address in the column at the right hand side of the screen, a confirmation email will sent to your email address. You will have to confirm it before subscription begins. Subscription is FREE)
Follow us on Twitter: https://twitter.com/BusinessLeaders
Like us on Facebook: https://www.facebook.com/BusinessLeadershipManagement
**As part of the Magazine’s drive to reward subscribers/followers, we will be providing subscribers/followers special access to exclusive content which will not be otherwise available to normal visitors. Please be sure to subscribe to the Magazine. Many visitors have given us positive comments that they will be bookmarking the site, but as the system is unable to capture a working email address to which the passcodes for exclusive content will be sent, they will miss out on this content. Do note that passcodes are locked to each exclusive content, not a one-for-all access, so do provide a working email address that you check regularly so as not to miss out on them