Only Customer Obsessed Companies Win The Competitive Race

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© Photographer: Sanjay Deva | Agency: Dreamstime.com

In three recent interviews with Microsoft UK’s CMO, Forrester Research’s VP, Principal Analyst Serving CMOs and Oystercatchers’ Founding Partner, the Marketing Leaders’ Exchange explored the pressing issues faced by Global Heads of Marketing to find out who is obsessed enough to successfully compete and what they are doing to win.

These interviews have been combined with research from the Customer Management Exchange Network’s editorial team in an exclusive report; Collaborating Across the Business to Become a “Multi-Lingual” Marketing Leader, which can be downloaded in full here.

The report reveals three critical areas CMOs are investing in to ensure they hit the right levels of customer obsession:

  • Collaborating with internal stakeholders to marry marketing and technology strategy
  • Improving relationships with agencies to drive more effective customer engagement
  • Staying ahead of digital trends to deliver effective digital marketing strategies

Abigail Manders, Head of Production, Marketing Leaders’ Exchange, commented: “Over the last few years customer expectations have increased dramatically, leaving many companies struggling to cope. Rapid advancements in technology and the growing use of social media have also come hurtling into our lives and changed the way in which consumers access information, making them more powerful than ever before. Because of this companies have had to change the fundamental way they market to their customers and prospects. We felt it was vital to research with some of the leading marketing minds, to really understand what will be driving marketing strategy in years to come.

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