Mobile Consumer Survey: Speed’s Hot, Apps Not, Price Matters – Sometimes

Mobile consumption continues to grow as 4G and Wi-Fi technologies become faster, device selection increases and usage profiles change United States consumers, who are “addicted to speed” and often willing to pay more to get it, toggle between Wi-Fi and fourth-generation (4G) wireless technologies to get the fastest possible connection for their mobile devices. Released today, Deloitte’s third edition “Global Mobile Consumer Survey” (GMCS) offers insight into consumer purchasing habits, wants and trends in the U.S., with a focus on mobile devices, technologies and services. The survey reveals that Wi-Fi has grown significantly in the U.S. marketplace. In fact, nearly … Continue reading Mobile Consumer Survey: Speed’s Hot, Apps Not, Price Matters – Sometimes