Innovation, collaboration and technology are key to breakthroughs, but barriers remain, according to Economist Intelligence Unit study Sustainability endeavors continue despite the economic downturn, but study highlights opportunities to further embed them throughout organizations and business strategies Senior leadership engagement is the most frequently (44%) cited factor in determining the success of companies’ sustainability strategies over the next three years Leading companies need to advocate sustainability benefits to encourage adoption by the wider business community Challenges still exist with perceived high costs and lack of belief in rate of returns Research paper was commissioned by Coca-Cola Enterprises and developed by the … Continue reading Senior Leadership is Most Critical Driver of Business Sustainability